Explore our full interview. One of the things I had noticed about all the systems which had been designed for scientists, or for people working on the mainframe, or for people using PCs in administration or something, is that they made assumptions…which limited availability.
It was clear that this thing had to be universal.
Every computer had to be able to understand HTML. Every computer had to be able to talk HTTP. You had to be able to make a link to anything. It was designed to work on any computer. An important thing is accessibility. We should try to make the web as much for people who may be listening to it as opposed to reading it, and so on.
Certainly it should work for any culture. It works in any language. There are all these different layers that had to be independent of so many different things. Berners-Lee launched the first website inand the nascent web began to grow exponentially in scientific and academic circles.
Andreessen soon moved to Silicon Valley to co-found Netscape, which launched its phenomenally popular Navigator browser. Microsoft followed with its own Internet Explorer browser, and the browser wars were on.
For the news business and many others, this was the Big Bang. The launch of Netscape changed everything. We know that model. AOL was the most I want that chap pretty bang distributed piece of software in the history of the world because you would get those disks everywhere.
We were putting in a browser, but now Netscape was out, and they were giving a really high-quality browsing experience away for free. That activated Microsoft, who immediately rushed into the market with IE, and then they came out with their online service, MSN.
Now, all of a sudden the industry was different. We were booming, and we had our taxonomy, software, and network. You had Netscape, which was about a thousand flowers blooming. And then you had Microsoft, which was building its online service and its content right into the operating system.
All of those were trying to recruit journalists, either to work for us or to partner with us.
There was an unbelievable amount of confusion in the marketplace. It became a real tough decision for partners, media companies, journalists. Whose side should they take? A lot of it became who would pay you the most money. Rights fees were created.
There was no longer revenue sharing. Now all of a sudden for AOL we had to change our model.
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I think that we thought it would I want that chap pretty bang the newspaper in live form. Not just putting up the newspaper, but it would be the newspaper in live form, and we would offer these other services that we would have, a retrievable service so that people could access past copies of the Mercury News, and that they could search for other kinds of information.
But then Netscape came along and we could go up on the Internet. We were the first customer of Netscape. We are not going to miss this wave. Of course, infour years before our interview with him, Tony Ridder had stood before a gathering of employees, reportedly with tears in his eyes, to announce the sale of his namesake company to McClatchy Co. But we are getting ahead of our story. Around the same time that AOL and other services were opening up, at least a little, to the web, strategists in the news industry grew excited that the freedom to publish directly onto the web would lead to better business models.
Kathy Yates was an executive at the Mercury News and later at Knight Ridder Digital, and she recalls the clear benefits presented by I want that chap pretty bang web over the proprietary walled garden services. It was just too difficult. The penetration was too thin; there was nothing about it that said to me that it would ever be a successful enterprise. The staff knew I was fairly skeptical…. One day the chief marketing officer for Mercury Center called me into the boardroom and sat me down.
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I think what really was so striking to me about the Internet was the removal of boundaries. The newspaper business, as I experienced it, was always full of boundaries. It was very limited in so many ways. The limitations on how you package the news and the advertising always seemed to be putting up constraints that we were bumping into, even though we were an extremely profitable business.
I think at the time the Mercury News was number one in terms of classified lineage in the country. We were always vying back and forth with The Dallas Morning News, but I think at that point we I want that chap pretty bang on top.
The Internet was just so gloriously, really free, of those constraints. I signed on to become one of the founders of Knight Ridder Digital…Tony was looking to see if the experiment could be extended throughout Knight Ridder as an entire company….
In virtually every media company, early adopters emerged, and they jumped on the prospects of the Internet with enthusiasm.
And so because no one else in the business really cared or wanted to pursue new media, I elected myself. I remember sitting with the grad students in the Media Lab and hearing a view of news that was digital, that was interactive, and was community based. I actually saw the Internet for the first time in the Media Lab.
It was before Netscape.
I want that chap pretty bang looked like the early computer programs where you typed in equations and got an answer. The leader of that lab was Nicholas Negroponte, who helped many established media executives get an early view of the coming digital revolution even before their companies could legally register Internet domains. The reason I know that is that when we opened our doors for business at the Media Lab, which was October,we were fronting for companies to have email addresses because we, as an academic institution, could have them.
We did that because we saw the nature of news changing very quickly. It was very tech oriented. When we did our first electronic newspaper here at the Media Lab, that was really the first web application. They named it Fish Wrap, sort of in honor of that remark.
By the end of chapter...
AOL founder Case remembered that in the pre-web days, even AOL was prohibited from exchanging data with the Internet because it was still not commercialized. The Internet, I believe it was [until]was only for government use and university non-commercial use. Businesses could not operate on the Internet. A company like AOL could not connect to the Internet.
Our positioning in that early- to mids was AOL certainly got you access to the Internet and a whole lot more that was exclusive to AOL. That drove a lot of the growth in that s period, when people were beginning to learn about the Internet. The World Wide Web was just beginning to emerge and come of age, and the way you could access that through AOL gave you a better Internet experience, plus some things that were only available if you were an AOL subscriber.
Even today, I want that chap pretty bang Leonsis questions the conventional wisdom that the walled gardens failed because they were closed as compared to the web and the greater Internet.
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We saw this other world emerging, and we were being sneered at. You live in the Walled Garden. We started the company in We went public in It was seven years later, and we only hadcustomers after seven years. Seven years after that, when we were looking at, and did merge with, Time Warner, the number had gone to 20 million. But it was only the second decade when it really took off and everybody woke up to the idea of the Internet.
Thankfully, at our peak, a majority of Internet usage in the U. Over time, at the Media Lab, I became convinced that the Internet was the way of the future, [and we] decided to embrace it as our publishing platform.
At the same time I want that chap pretty bang steered us to] an unknown magazine called Wired, which had been founded in Amsterdam by Louis Rossetto and Jane Metcalfe. We made an investment in Wired. It was really based on the first [media company] Internet site that ever existed, which was at Wired magazine. Now, if I had been really smart, I would have bought a thousand of the best URLs and made hundreds of millions of dollars.
But so be it. We just bought city names. On the national side, we tried to think of how we could apply what we were seeing at Hotwired to magazines, and we decided to start a food site and build a Hotwired-like site for food because we thought looking for recipes would be a good application, which it turned out to be.
We felt that we needed to give the new medium new brands and experiment with new things. Epicurious was both a site that combined content from the two food magazines at the time, Gourmet and Bon Appetit, with a searchable recipe database and all sorts of other enhancements…that made it to the Internet.
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Most importantly, we believed early on in interactivity, and we allowed our users to comment on recipes, so the recipes became annotated with the comments of people who actually used them, and that became very popular. Walter, can you conjure for us your first time?
I was back-of-the-book editor at I want that chap pretty bang, and late that night I went online to the Well, which was one of the early bulletin board systems that Phil had told me to go on. I had to borrow a dial-up modem. It was like 2, baud or whatever. I noticed hundreds of people in these bulletin boards and sort of chat rooms.
The expression I quoted in chapter 3 was In the quantum field picture we want to calculate the amplitude for the field to get from one state to another: (n\, n2.
I want to know where am I currently in. If it is a place with demon around. I would pretty much be easy food for them since I'm still not used to this. Chapter 2. Our Solar System and Earth. Ever since the Big Bang, the and gravity these atoms and molecules began attracting other like-sized material.